-
3 Little Mice
Created identity for 3 Little Mice, a bespoke online childrens boutique based in the USA. Characters were created, based on the nursery rhyme three blind mice - to emphasize the fun and fantastical world of children and to emphasize the focus of this brand.
-
Canvas
An internal division of Gcap Media, Canvas was the brainchild of Jo McCrosty. By combining the offerings of traditional radio advertising, web and graphic design and video production, cross platform campaigns could be concieved of and produced for cross-platform campaigns through this media company. Identity works, marketing works, website, radio advertising and video were produced to showcase this groups offering.
-
Global Radio
The redesign of the Global identity was commissioned to encompass the full spread of its offering. By adapting the Global Radio logo typeface we were able to infuse credibility, personality and fun across core divisions/ offerings. Colour coding was used to differentiate between the groups and re-enforce the affilations of the umbrella parent group. This redesign helped ensure the direction of all branding, marketing and website materials that followed.
-
3 little mice
Created identity for 3 Little Mice, a bespoke online childrens boutique based in the USA. Characters were created, based on the nursery rhyme three blind mice - to emphasize the fun and fantastical world of children and to emphasize the focus of this brand.
-
Capital Radio Summertime Ball
A midsummer nights dream was the inspiration for these Capital Summertime Ball concepts. By focusing on the magical aspect of summer - we managed to detract from the formal connotations of the term "ball" focusing instead on the magical, vivacious and lively aspects of summer. By working backwards from the venue - Arsenal's Emirates Stadium - this concept was pursued as it could be applied quite realistically to large scale event decoration/branding.
-
Peace on the Streets
Redesign of the logo for Choice FM’s Peace on the Streets yearly campaign focusing on the aspirational.
-
My Perennial
My Perennial - a handmade product boutique online shopping experience - was founded in 2004 and needed an identity and a website. This logo has been used on everything from My Perennials stationary to press ads and the my perennial website continues to recieve rave reviews and interest from both returning customers as well as the editors and producers of The Martha Stewart Show in the USA.
-
Patrick McDonald
Created an identity and business cards for Patrick McDonald a New York City personal Chef. Using written recipes to create depth of background in both businesss cards and stationary - a series of four seasonal layouts were created (based on seasonal vegetable).
-
Gold
Redesigned the Capital Gold identity and website for use on marketing campaigns and launch of new Gold Station for the digital audience. Logo reflects the core playlist; a mix of Classic Rock & Pop Artists.
-
Urban Appeal
Street art and stickers were the inspiration for the Choice Urban appeal charity – an umbrella organization helping inner city youths. By creating a logo that could be applied in any context (graffiti art, stickers, promotional materials etc), we hit needs of both the target audience and the younger generation appealing too.
-
Newslink
Redesigned the Newslink identity based around connecting people to the communicated word.
-
Help a London Child
A handwritten font was used as the predominant design feature for the redesign of Help a London Childs logo & identity. As the charity logo for Capital Radio, the HALC logo needed to work well on it's own as well as in conjunction with the Capital Radio Logo. It needed to appeal to the target audience; organizations and individuals raising money for Londons youths (0 -18) while retaining a distinct personality.
-
Ama Bice
Created an identity system for an independent bartender in New York City.